GoogleGemini Gurus

This summer, we partnered with Google Gemini on a fully reactive, creator-led campaign during the Women’s Euros 2025, celebrating creativity, technology, and football culture in real time.

We worked with 30 diverse creators - from comedy skit stars to mainstream influencers - who seamlessly integrated Gemini into their content. Reactivity was key: creators produced content as matches unfolded, with additional posts for the build-up and aftermath.

Using data-driven insights, Google boosted top-performing content within hours, while football voices like Peter Crouch and Mary Earps amplified reach. The result: 80+ pieces, 149M views, and a campaign that felt natural, relevant, and perfectly timed.