Pavilion Works

Gay Times x GoogleFind that Thing

Ben Cole

As part of Google's Find That Thing campaign, we worked with Gay Times to help produce a suite of films across their social channels, championing creativity and how the lens app helps its users express their individuality.

Working with the three creators Jess, Pippa, and Solana, Director Ben Cole crafted a series of rich visual worlds that built on their aesthetic sensibilities and styles. Alongside the main films, we built a bank of native-focused UGC content with each talent using the Google Pixel phone that was rolled out on Instagram and TikTok alongside the larger campaign.




Gay Times


Ben Cole