Soho Home | The Centrepiece

Client

Soho Home

Brief

On the cusp of a complete rebrand, Soho Home got in touch with us to help launch a tone defining range of furniture known as The Centrepiece, their new collection to launch the identity.

Response

We developed creative that took ‘The Centrepiece’ literally and pushed the products front and centre championing the craftsmanship and design work. Soho House and Soho Home are all about the human qualities of living spaces, inspired by their ethos we built a bed of sound design that incorporated a human presence to the otherwise empty scenes.