F1 - Lewis Hamilton | Still Rising

Client

Formula 1

Brief
Lewis Hamilton is untouchable. With 7 titles under his to belt matching Michael Schumacher’s previous record he is one of the most decorated drivers of F1 the sport has ever seen.

To commemorate this moment W+K London challenged us at Pavilion Works to build the incredible story of his career from archive videos and a compelling script narrated by his father Anthony Hamilton.

Response
We set a team of editors and Director Dean Moore on a mad journey scouring through hours and hours of footage for videos that not only told the story of Hamiltons incredible career but also incorporated a complex match cutting technique. The result was a memorising and powerful celebration film of not only one of the UK’s most talented sportsman but social activist and global voice for the Black Lies Matter movement.

Agency
Wieden + Kennedy
Agency
Wieden + Kennedy