Vogue | A$AP Rocky

Client

British Vogue

BRIEF

Interview A$AP Rocky at his pop-up bodega.

RESPONSE

‘A manifestation of what a real New York City bodega would be like’ – this film for British Vogue takes a tour around A$AP Rocky pop-up Awge Bodega collaboration with Selfridges.

YOUTUBE 790k YOUTUBE 790k

Our quick interview with Rocky takes place in the bodega itself, following him around as he gives us the tour and pulls out some of his favourite products. Between shots we used some old-school effects to continue the theme and give a little variety to the shots. It proved popular, getting over 700k views.