Client
Soho Home
BRIEF
Interview a group of young people about their ‘Firsts’, to promote Soho Home’s new collection.
RESPONSE
‘It got four likes, and one of them was him’ – in our ‘Firsts’ film for Soho home a group of successful young people answer questions about their first time posting on Instagram, their first piece of furniture, their first album and much more, giving us a window into their lives.
This film is to promote the Soho House collection of homeware, specifically at the brand’s under-27 members, but instead of looking overtly at home and how you accessorise it, we took a step back and let our interviewees talk candidly about the way they interact with their home and lifestyle.