River Island x Blood Brother | Delete Exit Reboot


River Island


Interview three musicians about their relationships with their online identities and how they present themselves as artists.


To announce the launch of River Island and Blood Brother's first collaboration we made a campaign film inspired by the collection's investigation into our relationship with our digital selves.

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Working with artists Lady Leshurr, Yxng Bane and Kojey Radical we asked them a series of intimate questions exploring their relationships with their digital lives, mental health and how we can use these digital platforms for the better. To take the theme one step further we created a set that was inspired by smudged phone screens and infinite scrolling, making an environment for performances and cutaways.