River Island | Joined Forces

Client

River Island

BRIEF

Highlight the theme of Modern Family by producing a film with two sets of twins, interviewing them about their similarities, differences and outlooks.

RESPONSE

As part of their #ThisIsFamily campaign, River Island asked us to create films focusing on two sets of twins. We worked with director Shaun James Grant to create pieces that highlighted the individuality of each twin, rather than defining them by their similarities.

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‘From the outside looking in’ says Shaun, ‘we presume twins to be identical in every way. But their uniqueness can be found in the way they think, the foods they like, their love of music and their style.’