Client
River Island
BRIEF
Creating lookbooks for River Island’s AW17, AW18 and SS18 campaigns.
RESPONSE
Since we began as a studio, we’ve been creating River Island’s lookbooks. Obviously a huge variety of looks and inspo every season, usually all shot all in one studio with long list of cut-downs for multiple platforms and deliverable lists that reach 100 or more.
Each season we keep things fresh and different, playing with the set up and playing around with the edit. We’ve achieved new aesthetics and narratives each season, but always maintain a signature River Island thread running throughout to keep it consistent and on-brand.
