Client
Anya Hindmarch
BRIEF
Promote Anya Hindmarch’s quirky first candle collection, Anya Smells.
RESPONSE
Toothpaste, baby powder, sun lotion. The weird and wonderful world of British designer Anya Hindmarch made its entrance into the world of scent in 2017 with a candle and diffuser collection featuring expressive faces, porcelain pencils and nostalgic memories.
To mark its launch, we worked with creative agency Anyways to make a film as fun as the fragrances. Notoriously difficult to capture on film, we presented each scent by following the brand’s mantra of recreating the everyday in an extraordinary way – and in this case, that meant a huge fake nose and a toy train track. The complete model then made an appearance in the Anya Hindmarch London store after we filmed.
