Sony Music | Robbie Williams x Amazon Alexa




To create a scripted film of Robbie interacting with an Amazon Alexa, promoting his Christmas album.


When Robbie Williams cornered the Christmas album market with his release of The Christmas Present in November 2019, who better to help him market it than Amazon’s Alexa?

2.25M Youtube 2.25M Youtube
1M Facebook 1M Facebook
200k Instagram 200k Instagram
150k Twitter 150k Twitter

This scripted film adds a little fun to the classic album promotion format, seeing Robbie shunned by Alexa – a fun way of promoting both the Alexa and the album at the same time.